The operator of India’s leading digital real estate portals Housing.com, PropTiger and Makaan.com – Elara Technologies unveiled its new brand ‘REA India’. REA India is well-positioned to take advantage of the attractive market dynamics in the country with its differentiated full-stack strategy.
The new brand reflects the name of parent company REA Group Ltd, a leading digital real estate company headquartered in Melbourne, Australia with a market cap of A$20 billion. REA Group first invested in REA India (formerly Elara Technologies Pte Ltd) in 2017, becoming the majority 61% shareholder in 2020 with a subsidiary of US-based News Corp being the remaining substantial shareholder. News Corp is also the majority shareholder in REA Group. Within the REA Group structure, REA India will continue to operate as a separate organisation under the ongoing leadership of Dhruv Agarwala, co-founder and CEO.
