Allied Blenders and Distillers Private Limited (ABD) has launched an Earth Edition for its premium offering – Sterling Reserve Blend 10. The launch of the new limited-edition packaging is a step towards spreading environmental consciousness and reimagining responsible drinking for consumers. The Sterling Reserve Blend 10 Earth Edition packaging is beautifully curated to add an element of elegance to sustainability yet being functional and versatile. Each pack is handcrafted by artisans using upcycled fabric discards that would have otherwise found their way in landfills.
Through this initiative Sterling Reserve Blend 10 has saved over 25 million liters of water. Available in 750ml packaging, the Earth Edition will be launched in three colours – mustard yellow, purple and green. One of the best utilities of the pack is its multipurpose feature making it a collector’s item and it can be reused for many purposes. Consumers, who purchase all three Earth packs, stand a chance to get a star named after them by Sterling Reserve. Consumers can track their star and share its location with friends and family. This initiative is recognition of consumers doing their bit for the planet.
