Dyson has officially introduced its highly anticipated OnTrac™ headphones in India, marking its entry into the audio-only market. Launched by Chief Engineer Jake Dyson and Indian music icon Badshah, the headphones are designed for premium sound quality and all-day comfort. The launch also featured a sneak peek of Badshah’s upcoming OTT show, “OnTrac to Stardom.”
The Dyson OnTrac™ headphones feature best-in-class Active Noise Cancellation (ANC), cancelling noise 384,000 times per second to reduce up to 40dB. With a battery life of up to 55 hours, these headphones are engineered for long listening sessions without compromising comfort. Additionally, users can customise their headphones with over 2,000 combinations of caps and cushions, offering both style and performance.Jake Dyson expressed excitement about the launch, stating, “Dyson OnTrac™ headphones combine high-quality audio and design to match the dynamic tastes of Indian consumers.” Badshah added, “These headphones resonate with my style and creativity, and I’m thrilled to share my musical journey through the ‘OnTrac to Stardom’ show.”
In Siliguri, Dyson’s entry into India’s premium headphone segment is expected to draw significant attention from audiophiles seeking advanced technology combined with a luxurious experience, particularly in markets like Siliguri, where demand for high-end electronics is growing.Priced at INR 44,900, the headphones are available online and at Dyson demo stores across India.
