Amazon.in has launched a range of interior and exterior paints with over 1,000 shades, along with essentials like waterproofing products, primers, enamels, painting tools, masking tapes, and drop sheet covers. The company also introduced a Paint Finder tool and a calculator to help customers visualize and compare paint shades. Northeast customers show growing interest in home comfort and utility, favouring top brands like Steelbird, Agaro, Bajaj, Havells, and Bosch, with favourite products like the Agaro High Pressure Washer and Bajaj Water Heater.
Amazon.in’s Home, Kitchen and Outdoors category in the Northeast region is experiencing a 1.6X YoY growth during the Amazon Great Indian Festival. Top cities like Guwahati, Aizwal, and Shillong attract new customers, with Tier 3 and beyond cities contributing over 80% of orders during Amazon Great Indian Festival 2023.
Delivered orders have also grown 3X this year. Commenting on the occasion, K N Srikanth, Director, Amazon India said, “Further, catering to the emerging demands of our valued customers, we have launched a wide selection featuring 1,000+ shades of interior and exterior paints that will be delivered with convenience at their doorsteps so that they can upgrade their homes during this auspicious festive period”.
