Reckitt’s Durex The Birds and Bees Talk (TBBT) program, implemented by Plan India in six Northeast, Delhi, and Gujarat states, served as the Health Partner at the third edition of the Shillong Cherry Blossom Festival 2023. Organized by Department of Tourism, Meghalaya, the annual festival is a cultural and musical extravaganza catering to popular culture inspired by local and indigenous trends and is a major attraction for Northeast India. A celebration of culture, art, and music, the festival saw a blend of international, national and local musicians who enthralled the audience with their performances.
At the Shillong Cherry Blossom Festival 2023, the TBBT display corner showcased the program’s five principles through an interactive Run to Learn game. Meghalaya-based rapper A. Hosea revealed the upcoming Durex TBBT rap album,.The TBBT Conscious Corner provides a safe and inclusive environment for adolescents to navigate their growing up challenges, promoting holistic education and well-being.
District Commissioner, Ribhoi, Meghalaya said, “With ‘The Birds and Bees Talk’ partnership in the Shillong Cherry Blossom festival, we intend to utilise rich cultural heritage of North East India and promote local artists to spread correct messages on growing up.”
