A groundbreaking convergence of health and technology unfolds as Durex The Birds and Bees Talk (TBBT) partners with Sikkim State AIDS Control Society (SSACS) on World AIDS Day 2023. In a nod to the World Health Organization’s theme, ‘Let Communities Lead,’ this collaboration leverages cutting-edge strategies to propel HIV/AIDS awareness.The SOFIYUM Music Festival, featuring local sensations and the lyrical prowess of hip hop artist Sudarshan Rai, serves as a tech-infused platform for imparting crucial messages from the Durex TBBT curriculum—focused on consent, equity, inclusion, awareness, and protection. Mayor Shri Nell Bahadur Chettri underscores the positive impact of technology-driven health education for the youth.
The Pride Walk Fashion Show, a visual spectacle, is not just a display of fashion but a testament to the impactful fusion of art and health tech. Ravi Bhatnagar, Director, External Affairs & Partnerships, SOA, Reckitt, emphasizes the role of technology in community sensitization, addressing the high prevalence of HIV/AIDS in Sikkim.
Mrs. Deki Wangmoo Phempu, Project Director, SSACS, applauds the innovative approach of Durex TBBT in shaping advocates of comprehensive reproductive health among adolescents. This strategic partnership embodies Reckitt’s commitment to fostering a healthier tomorrow through the intersection of science, technology, and public health.
