Durex (the world’s #1 sexual wellbeing brand) launched its first ever ‘Made for India’ innovation with Durex Extra–Thin Flavoured Condoms. Based on audience insights, this product aims to give its consumers who prefer flavoured condoms, a more intimate and fulfilling experience. Durex Extra-Thin flavoured condoms product launch campaign #EndBedroomDistancing is based on user experiences, who are looking for more from their flavoured condoms.
Globally, this is Durex’s most customer-centric innovation in the flavoured condoms category. The range will be available in three distinct flavours based on consumer preference and feedback – Chocolate, Strawberry and Bubble gum. Durex’s 360-degree multi-touchpoint campaign ‘#EndBedroomDistancing’ focuses on physical and mental stimulation to make the bedroom experience holistically better while establishing Durex’s product superiority and effectiveness.
