In a bid to normalize conversations around one of India’s most common yet under-discussed health concerns, Dulcoflex®, a leading name in digestive wellness, has launched its new campaign titled ‘kNOw Constipation’. The initiative aims to shift the narrative through humor, empathy, and relatable storytelling, encouraging open dialogue on constipation—especially among women, who are often more affected yet hesitant to discuss it.
According to Dulcoflex®, one in every five Indians suffers from constipation, with 276 million impacted daily. The campaign features popular comedians such as Aanchal Aggarwal, Srishti Dixit, and Soumya Venugopal, soon to be joined by Gurleen Pannu, Jamie Lever, and Shreya Roy, to use wit and awareness to destigmatize the topic.
Nupur Gurbaxani, Head of Brand & Innovation, Opella CHC India, said, “Our ‘kNOw Constipation’ campaign aims to break barriers and empower women to lead the conversation around digestive wellness. When we understand constipation, we can prevent and address it right.”In Kolkata, the campaign has already generated buzz in pharmacies and wellness stores, where digestive health products are witnessing steady demand. The city’s growing awareness around preventive healthcare reflects a broader national shift toward open health conversations and science-backed solutions. Dulcoflex® plans to extend the initiative beyond digital platforms through community outreach, radio engagement, and grassroots activations across India.
