Go Digit Life Insurance Limited (Digit Life), one of India’s fastest-growing digital life insurers, has introduced its first individual pure term life insurance plan, Digit Glow Term Life Insurance, targeting self-employed individuals. The company has also expanded its physical presence by opening offices on Sevoke Road in Siliguri and Park Street in Kolkata to facilitate customer servicing and agent onboarding.With an estimated 56.5% of West Bengal’s workforce being self-employed, the new term plan aims to address long-standing challenges faced by this segment, including fluctuating incomes and lack of income proofs. Through a tech-enabled underwriting model, Digit Life will utilize alternative credit parameters to ensure better financial inclusion.
Sundeep Bharadwaj, Chief Business Officer, Digit Life, emphasized the importance of this initiative, stating, “Self-employed Bengalis, including small business owners, gig workers, and professionals, are the backbone of our economy. Yet, they lack adequate life insurance coverage due to traditional underwriting challenges. With Digit Glow Term Life Insurance, we aim to bridge this gap by simplifying access and making it truly inclusive.” The plan offers flexible coverage from ₹10 lakh to ₹1 crore and includes optional add-ons such as accidental death, permanent disability, and terminal illness coverage. It also provides 15 complimentary wellness benefits, including free teleconsultations, discounts on diagnostics, chronic care programs, therapy sessions, and elder care support. The entire process, from onboarding to claims settlement, is fully digital, eliminating rigid documentation and lengthy paperwork.
Siliguri, a major business hub in North Bengal, is home to thousands of self-employed traders, small business owners, and professionals who often struggle to secure life insurance due to fluctuating income patterns. With the launch of Digit Glow Term Life Insurance and the opening of its Sevoke Road office, Digit Life aims to cater to the city’s growing demand for accessible and flexible insurance solutions. The move is expected to boost financial security among Siliguri’s self-employed community, ensuring wider insurance penetration in the region. Since its inception, Digit Life has covered 5.64 million lives and paid out ₹1.27 billion in claims, with a 488% year-on-year growth in H1FY25. With the launch of Glow Term Life Insurance, the company seeks to further solidify its position in the evolving insurance market.
