Dettol, India’s most trusted germ protection brand, has launched a campaign #DettolProtectsTomorrow to motivate children to explore the world without fear of disease-causing germs. To bring this idea alive, Dettol launched India’s first-ever personalized foaming hand wash, encouraging consumers to capture precious moments and create their own customized Dettol foaming handwash packs.
The campaign was launched with a video highlighting the brand philosophy of providing safety and protection of Dettol foaming handwash to children. It was also brought to life through partnership with Better India by recognizing and celebrating 20 inspirational stories of kids from across India who are making an impact on their lives and their local communities to build a better world. Dettol’s foaming handwash provides 10X better protection for young hands.
Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt stated, “Personalised packaging of Dettol foaming handwash will have pictures and stories of these kids and we hope it serves as a reminder for all, to go out exploring and get their own personalised packs”. Further, Mitesh Kothari, Co-founder and Chief Creative Officer, White Rivers Media said, “We at White Rivers Media are delighted to associate with a brand like Dettol that focuses on the health and growth of its consumers.”
