Dettol, India’s most trusted germ protection brand, entered a new category with the launch ofits multi-use Dettol Antiseptic Creamprevents infection in a variety of minor wounds, cuts, scratches.Dettol Antiseptic Cream is the only product in the Dettol portfolio to be exclusively available in drugstores and pharmacies across India.
This‘Made in India’product is formulated and craftedspeciallyto cater to the first aidneeds of Indian consumers. The Dettol Antiseptic Cream TVC ‘Har Ghar ka First Aid’ raises awareness on catching an infection by not addressing minor cuts or wounds.
Nielsen’s consumer research indicates that only 56% of consumers use any form of branded first aid products, while the remaining 44% usebasic home remedies or avoid applying anything with a marginal few consulting a doctor*. With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage. Commenting on the product launch, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said “This ‘Made in India’ product is a simple and safe product built on Dettol’s iconic antiseptic liquid heritage.”
