Reckitt’s flagship campaign, Dettol Banega Swasth India (BSI), celebrated Global Handwashing Day 2024, educating 30 million children across India on the importance of handwashing for a healthier future. Themed ‘Clean Hands for All: Advancing Health Equity through Hygiene,’ the event highlighted Dettol BSI’s commitment to ensuring that children from all backgrounds have access to essential hygiene knowledge, leaving no one behind.
Mohammad Asif, Executive Director, Plan India, stated, “Handwashing with soap is a basic right and necessity for all children and people. At Plan India, we continue to work towards ensuring every child, every family, and every community has access to hygiene facilities and awareness so that no one is left behind.”
Ravi Bhatnagar, Director of External Affairs and Partnerships, Reckitt South Asia, stated, “At Reckitt, we are committed to breaking barriers to hygiene education and creating a healthier future for every child. Our long-standing commitment to hygiene equity is aligned with Government of India’s Clean India movement for over a decade, focused on ensuring that every child—no matter where they are—can learn the life-saving practice of handwashing.”Dettol Banega Swasth India remains committed to promoting health equity by providing hygiene resources to underserved communities through engaging and culturally relevant initiatives.
