Coca-Cola is one of the official sponsors of Euro 2020 lost its market value by $4 billion. The market value of Coca-Cola went from $242 billion to $238 billion after a press conference of Cristiano Ronaldo.
Ronaldo is the captain of the Portugal football team and a well-known fitness enthusiast. He is one of the greatest footballers in the world, follows a strict diet, and avoids sugary drinks.
At the press conference in Budapest before Portugal vs Hungary match at Euro 2020, Ronaldo made it well known what he feels about carbonated drinks. He pushed aside a couple of Coke bottles that were kept in front of him. He followed it by holding a bottle of water before shouting in Portuguese: ‘Agua!’. “Agua” (water) in Portuguese in a gesture appeared to encourage people to drink water instead of aerated drinks. Not long after, Coca-Cola saw its market value drop by $4 billion. By the end of the press conference, Coca-Cola’s share price dropped from $56.10 to $55.22 – a 1.6 percent drop.
Cristiano Ronaldo was angry because they put Coca Cola in front of him at the Portugal press conference, instead of water! đ
— FutbolBible (@FutbolBible) June 14, 2021
He moved them and said "Drink water" đpic.twitter.com/U1aJg9PcXq
