Did you know, it takes about an hour to process a standard unit of alcohol, which is generally 10 grams?*As part of its ongoing commitment to promote responsible consumption, and drinking better, not more, Royal Challenge Packaged Drinking Water has launch edits latest campaign, “Choose Bold.
Choose Water”, which emphasizes on the importance of staying hydrated when consuming alcohol. Through this campaign, the company aims to promote responsible drinking with a simple yet compelling narrative: Often, choosing water is the bold choice.
Royal Challenge Packaged Drinking Water is promoting healthy drinking habits through its campaign and social engagement. It aims to reduce harmful alcohol use, raise awareness on mindful consumption, and encourage hydration during social events. The campaign emphasizes the importance of timely water breaks during alcohol consumption to maintain a healthy body. Talking about this campaign, Ruchira Jaitly, Vice-President, Marketing & Portfolio head, Diageo India said, “By focusing the conversation on hydration and building the recognition for taking a break for the same, we want to foster a culture where our consumers celebrate life responsibly, and we are proud to be able to lead this conversation.”
