Amazon has announced that its month-long Great Indian Festival (GIF) has seen the biggest ever shopping celebration for its sellers and brand partners on Amazon.in, bringing happiness to millions of customers across the country. GIF started during midnight of October 2 with Prime Early Access and went live for all customers on October 3. Customers loved the crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs).
In this Great Indian Ferstival Bharat continued to shop safely on Amazon.in with customers from 99.7% of India’s serviceable pin-codes shopping during the month-long celebrations; 79% of new customers from tier 2 & 3 towns like Ernakulam, Guntur, Patna, Krishna, Bhopal and more. Local Shops on Amazon sellers clocked a 2X spike; sold over 10 products every minute. Manish Tiwary, Vice President, Amazon India, said, “As for our customers, we remain committed to helping them find everything they need on Amazon.in, with a wide variety of selection across categories, top brands, and fast delivery,”
