Pujo, one of Bengal’s most iconic festivals, is a sensory extravaganza known for its unique experience. However, behind the grand celebrations are the unsung heroes – artists, Pujo committee members, volunteers, policemen, drivers, and many more who work tirelessly to bring this festival to life. Cadbury Perk, the fun-loving brand from Mondelez India, is capturing this remarkable feat with its latest campaign, “ChaapKhabo Na, Perk Khabo!”
Featuring beloved Bengali celebrities like RJSomak Ghosh and actor Kalpan Mitra, the campaign’s short films take a lighthearted look at the stressors faced by these champions, just like Perk itself. The campaign includes outdoor activations in key Bengal markets, such as Siliguri, Asansol, Barrackpore, Howrah, and more, partnering with prominent pandals over the five-day festivities.
