Britannia solved the #CoffeeKaBetterHalf dilemma that was causing widespread paranoia and much anticipation. Britannia launched the all-new Britannia Biscafe, a coffee flavoured cracker that elevates your coffee drinking experience. Infused with the flavour of rich coffee and sprinkled with sugar, this super thin, light & crunchy biscuit offers coffee lovers the perfect companion to their cuppa.
Britannia kicked off the campaign with a ‘leaked video’ of Karan Johar aka KJo, one of the most quirky, fashionable directors who have a strong affinity for Coffee.
The video showed Karan losing his cool, as he was denied his favourite cup of coffee because coffee had gone on strike. The next video in the series had Karan deeply empathising with Coffee’s trauma of being treated like the third wheel and vowing to find Coffee its better half. The 3rd video had Karan Johar filtering through endless suggestions on the perfect accompaniment for coffee, brainstorming on potential pairs and optimum flavour profiles brought together by numerous influencers and netizens on a quest to ease coffee’s pain of feeling incomplete. Then Karan picks up the phone on Britannia’s Managing Director Mr. Varun Berry’s and implores him to find the right partner to Coffee. The Wafer-thin Cracker with the richness of coffee was created by Britannia to be the new OG cracker for the current generation. Starting at Rs 10, the all new BisCafe packs are already available across metro markets across all the standard price points in various pack sizes.
Amit Doshi, Chief Marketing Officer, Britannia Industries said, “We developed Biscafe as the first ‘Made in India’ coffee cracker to serve as a snack accompaniment to a hot cup of coffee, thereby elevating the coffee experience.”
