Britannia Industries Limited has launched a new ‘Snacker Cracker’ campaign for its NutriChoice Sugar Free Cracker range, with Bengali superstar Abir Chatterjee.
Priced at Rs 35 for 300 grams, Britannia NutriChoice Cracker makes the quest for quick, easy snacks simpler. It is not only sugar free, but its neutral taste makes for a great accompaniment with a variety of delectable ingredients to make a quick and tasty snack. This snacker-of-a-cracker can be consumed as a mid-meal snack any time of day.
The brand’s new TVC features Abir Chatterjee in a never-before-seen avatar. The campaign highlights how the cracker is so versatile that it can be used in a variety of ways to create quick snacks throughout the day. Abir dons the hat of a chef, in the new campaign. The Britannia NutriChoice Snacker Cracker Contest is super simple to participate in. Participation through ‘WhatsApp’ and the website is possible. The contest will run for a period of 2 months.
