Britannia Marie Gold, a leading biscuit brand in India, has launched HerStore, a digital ecosystem designed to provide continuous support to all women entrepreneurs in India. The brand’s tagline “Saath Judo, Saath Udo” emphasizes its commitment to creating a supportive digital ecosystem where women entrepreneurs unite, uplift each other, and achieve more.
HerStore, a platform designed to democratize the end-to-end ecosystem for women business owners, offers a unique 0% commission model for listing products and services for Indian consumers. With over 50 businesses already listed, it will soon be available in multiple Indian languages. HerStore, powered by Britannia Marie Gold, has launched a marketplace for women-owned products and services.
The platform will provide training, workshops, and upskilling videos to equip women entrepreneurs with necessary skills. It will also feature a community for knowledge sharing and mentoring, and seamless access to the Britannia Marie Gold Mystartup Contest Season 5. Subramanyeswar S. (Subbu), Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global exclaimed, “I have no doubt that ‘HerStore’ will help revolutionize the digital landscape on the web. It embodies the spirit of the brand to enable entrepreneurship and drive meaningful change in the lives of the Everyday Athlete!”
