As schools having moved online, a good technology device is no longer a luxury but a necessity for children to learn from home. That inspired the Britannia Good Day Learn from Home campaign whereby children stand a chance to win laptops free every hour, for 2 months. Mr. Vinay Subramanyam, VP Marketing, Britannia Industries said, “Millions of children across the country are struggling to go to online school given the paucity of resources such as laptops/internet connections. With Britannia Good Day’s Learn from Home campaign, we hope to play a small part in enabling kids to continue their learning journey seamlessly.”
With a nationwide TV and Print blitzkrieg, Good Day (the largest brand of Britannia) rolled out the campaign. The thematic TVC captures the inseparable bond of school friendships and the joy of learning together. The film showcases two friends who are reunited while schooling from home, thanks to Britannia Good Day. As one boy wins a laptop by participating in the #LearnFromHome campaign, he invites his friend over to share his joy and study along with him just like they did in school.
