Britannia Gobbles Cake has introduced a special limited-edition Heritage Pack, paying homage to West Bengal’s rich cultural legacy. Designed with the iconic Howrah Bridge on the packaging, the Heritage Pack encapsulates Britannia’s bond with its consumers in West Bengal, where the brand has been a beloved companion for generations, especially during joyful moments with family and friends. Britannia’s tagline, “Shonar Banglar, Moner Khabar,” highlights this deep-rooted connection.
Yudhishter Shringi, Chief Business Officer for Adjacency Businesses at Britannia Industries, remarked, “West Bengal has always been a region with deep-rooted cultural pride, and Britannia has been fortunate to be part of that legacy for so many years. Our Britannia Gobbles Cake Heritage Packs symbolize more than just a treat; they represent the occasions—big and small—where Britannia has been part of consumers’ lives.”
In Siliguri, a key market for Britannia in West Bengal, anticipation is high among consumers who have long trusted the brand for its quality and flavor. Retailers in Siliguri expect the Heritage Pack to resonate deeply, enhancing demand and reinforcing Britannia’s cultural relevance.
