With renowned actors, Sabyasachi Chakraborty & Anirban Bhattacharya, Britannia Industries Limited launched 50-50 Golmaal exclusively in West Bengal. The product is a light and melt-in-mouth cracker, with West Bengal’s favourite spice Kaalo Jeere (Black cumin), as the key ingredient.
The 50-50 Golmaal launch comes on the back of extensive research done by the Company, on the favourite flavours and spices consumed in households in West Bengal. Kala Jeera with a dash of sugar crystals made the winning combination.
Britannia 50-50 Golmaal is priced at Rs 25 for 200gm. The brand collaborated with Sabyasachi Chakraborty & Anirban Bhattacharya, two eminent celebrities who play Bengal’s most loved detectives on-screen. This is also the first time the duo is seen together. The ad, much like the product, is about unravelling the mysterious coming together of two ingredients – Kala Jeera and sugar crystals-to give a delightful experience.
