The Board of Control for Cricket in India (BCCI) and adidas have announced a new partnership as the kit sponsor for the BCCI. adidas will be the sole supplier for all match, training & travel wear for the BCCI, including the men’s, women’s & youth teams. Starting June 2023, Team India will be seen in the three stripes for the first time and will debut their new kit during the World Test Championship Finals.
adidas is partnering with the BCCI to strengthen its commitment to growing sports in India. In addition to the Men’s & Women’s Senior National Cricket Team, adidas will also kit the India “A” Men’s and Women’s National Team, India “B” Men’s and Women’s National Team, India U-19 Men’s and Women’s National Team, their coaches, and staff.
This partnership will further enhance the brand’s presence across the region and strengthen its commitment to growing sports in India. Jay Shah, Honorary Secretary, BCCI said “its rich historical legacy in sports, world-class products, and strong global reach, adidas will play an important role in driving the performance and future success of different categories of Indian cricket”.
