Blenders Pride Glassware has launched FASHION NXT, an avant-garde fashion platform that will redefine fashion experiences for aspiring young Indians. Set to unfold in Gurugram and Hyderabad, as well as newer towns of Bhubaneswar and Pune. FASHION NXT will present influences from global fashion and lifestyle trends, curated around three unique themes: WANDERLUXE, representing luxury fashion in holiday wear; GLOSS & GLAM, representing a modern interpretation of glamour in high fashion; and INTERGLAMATIC, representing fashion inspired by futurism.
Fashion NXT 2024 will feature star-studded evenings curated by designers RimzimDadu and JJ Valaya in Hyderabad, showcasing unique collections and evolving style trends. The event will also showcase the ‘FASHION NXT SPOTLIGHT, powered by FDCI’ segment, featuring designs by nine eminent designers and styled by popular fashion influencers. The BLENDERS PRIDE FASHION NXT FESTIVAL, a fashion-centric event, will be hosted in newer cities, featuring NachiketBarve in Bhubaneswar and Varun Bahl in Pune. The festival will also feature STYLE 360ºFashion pop-ups, an experiential space curated by lifestyle brands, and upbeat performances by DJ Ritviz & Kayan.
Kartik Mohindra Chief Marketing Officer of Pernod Ricard India, said that the launch of Fashion NXT marks a significant step in the company’s vision to become an immersive gateway into a world of style.
