The Indian multinational group and global player in the Off-Highway tire market, Bal Krishna Industries Limited (BKT Tires) has announced its partnership with 4 out of the 11 teams in the upcoming edition of the Indian Football League. The teams are ATK Mohon Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal. The partnerships mark BKT’s maiden association with professional football in India ahead of Season 2020- 2021. “We, as a brand, have always passionately supported leading sports all over the world and it gives us great pleasure to be an integral part of such a grand football event in India. The BKT Family is indeed super excited to be partake in the surreal football experience back home, after key-collaborations with the biggest global leagues”, according to Mr Rajiv Poddar, Joint Managing Director of BKT. Noteworthy, BKT has actively supported and championed several sporting events around the world and has heavily contributed to the global football fever through its renowned international collaborations. Through the years, it has become the title sponsor of several European football competitions.
BKT Tires in Indian Football League
