Giving birth to a new brand called ‘Vi’ (read as ‘We’), two of India’s popular brands Vodafone and Idea are now ‘Together For Tomorrow’. Through a virtual launch, Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning. The integration of two brands is a culmination of the largest telecom integration in the world. Vi is future ready and is committed to dynamically serve and enable a digital society to progress in life. Vi is built to be strong, ever-dependable, agile, intuitive and a brand in tune with the needs of the customers, in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow.
MD & CEO of Vodafone Idea Limited, Ravinder Takkar said, “I am delighted to present Vi, a brand that will bring important meaning to the lives of our customers. The brand integration not only marks the completion of the largest telecom merger in the world but also sets us on our future journey to offer a world-class digital experience to 1 Billion Indians on our strong 4G network. The deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs.”
