Birla Opus Paints, a new entrant in the decorative paints sector under Aditya Birla Group’s Grasim Industries, has unveiled its latest marketing campaign titled ‘Naye Zamane Ka Naya Paint’ (New Paint for the New Era). The campaign features popular Bollywood actors Vicky Kaushal and Rashmika Mandanna, alongside veterans Neena Gupta and Saurabh Shukla, showcasing the brand’s commitment to addressing modern consumer needs through superior product performance.
The campaign is conceptualized by Leo Burnett India and aims for a strong market presence through a 360-degree activation strategy across television, digital, print, and radio platforms, amplifying the message in Hindi and major regional languages. Rakshit Hargave, CEO of Birla Opus Paints, emphasized the campaign’s fresh energy and innovative approach, stating, “We’re confident this campaign will deeply resonate with our consumers.”
The response from Siliguri has been enthusiastic, with local retailers noting an increase in inquiries about Birla Opus Paints. As consumers seek modern and high-quality painting solutions, this campaign positions the brand favorably to capture the evolving preferences in the region, driving sales and awareness ahead of the festive season.
