Reckitt Benckiser, the global leader in consumer healthcare with ADRA India has organized a purpose-led bike rally in Imphal, Manipur under the Durex led Birds and Bees Talk program. The rally aims to showcase the support for the importance of the informed decision making, consent and life skills for adolescents. The ride was flagged off by the Minister of Water Resources, Youth Affairs & Sports- Mr. Letpao Haokip, the Deputy Secretary, R & DM- Mr. Shivadas Sharma, the Director External Affairs and Partnerships, RB Health AMESA- Mr Ravi Bhatnagar and Programme Director ADRA, Mr Rajan Pydimalla.
Bikramjit Maisnam Singh, Founding member and Chief of Royal Motors Group, said “Today RB has given us an important cause to ride for the positive improvement in self-confidence, self-awareness and social skills Behavioural outcomes. I would urge all my young friends to follow the message of The Birds and Bees Talk.” A group of 55 riders will cover 110 km from Imphal East to Bishnupur, Imphal West . Durex led The Birds and Bees Talk program has developed an innovative, engaging curriculum designed to address the information gap around Young people’s Reproductive and Sexual Health and Rights and provide them with a comprehensive life skills curriculum that addresses Power, Protection and Pleasure.
