Star Cement has partnered with Indian football legend Bhaichung Bhutia as its official brand ambassador. Known as the face of Indian football, Bhutia’s association with Star Cement aims to promote the brand’s core values of durability, strength, and trust—principles that he has exemplified throughout his career.
As part of the collaboration, Bhutia will feature in the company’s upcoming advertising campaigns, amplifying the message of resilience and reliability that Star Cement stands for. “We are thrilled to have Bhaichung Bhutia, an icon of perseverance and leadership, join the Star Cement family,” said Shri Pradeep Purohit, Chief Operating Officer. “His values mirror our own, and this partnership will help us reach new heights in inspiring both customers and communities.”
In addition to promoting the brand, Bhutia will support Star Cement’s “Har Ghar Mein Star” initiative, which focuses on discovering and nurturing young athletic talent across Eastern India. Bhutia, himself a product of perseverance, expressed, “I’m proud to partner with a brand that values both strength and the development of young talent.”
