Bayer Consumer Health division in India, announced the re-launch of India’s most trusted headache relief solution Saridon in an all-new look. This household brand has been India’s ‘Go-To’ solution for headaches for the last 5+ decades. As a market leader in headache solutions, Saridon’s relaunch genesis emanates from a category-first insight that highlights that the most common and everyday manifestation of stress results in headaches for young adults fulfilling various responsibilities.
Bayer India launched an integrated communications campaign with the promise of Saridon as a partner to young adults for managing their stress and being the one-stop relief mechanism. The 30-second TVC features the heartwarming and iconic “Sirf ek Saridon” jingle bringing alive the nostalgia that has resonated with its consumers for decades. Talking about Saridon, Sandeep Verma, Country Head, Bayer Consumer Heath India, said, “For over 50 years, consumers all over India have relied on Saridon to fight headaches. We want to motivate people to stop hiding their headache but instead act on it through their trusted ally Saridon.”
