To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and marketers of Ghadi – India’s no. 1 detergent powder – unveiled its all-new #BachaavMeinHiSamajhdaariHai campaign. Ghadi detergent is India’s first brand to create awareness through its packaging.
India’s first awareness initiative via packaging aims to reach more than 10-crore Indian households. They will be reminded of always wearing a face mask and to be more responsible and committed to public safety. The awareness initiative will be showcased on the Ghadi detergent packet wherein the actual logo is covered with a printed mask. In addition to the messaging on the pack, Ghadi detergent is also activating a huge network of distribution channels, simultaneously asking their retail partners to join the movement to spread the message. Ghadi has supported this initiative with a digital film that also shows the importance of washing face masks regularly.
