Avon India has introduced its latest initiative, the “I Am Shakti” campaign, to celebrate the resilience and entrepreneurial spirit of its representatives. Launched during the festive transition from Durga Puja to Diwali, the campaign highlights the inspiring stories of women who embody the strength of Durga and the prosperity of Lakshmi, reflecting Avon’s commitment to empowering women.
Snigdha Suman, GM Marketing at Avon India, stated, “This campaign celebrates women who have not only transformed their lives but also inspired others. Avon representatives are living examples of strength, courage, and prosperity—just like the goddesses.”
In Siliguri, a growing hub for female entrepreneurs, Avon’s “I Am Shakti” campaign has struck a chord. The brand’s focus on women’s empowerment resonates deeply with local representatives, offering them a platform for financial independence. Avon has become a key player in Siliguri’s beauty market, providing women with business opportunities and tools for success.With a 135-year legacy of beauty and entrepreneurship, Avon continues to champion women’s empowerment, inspiring them to embrace their inner strength and unleash their potential this festive season.
