Ather Energy is introducing a first-of-its-kind program in the EV category in India, an ‘Assured Buyback’ program for the Ather 450X. Ather Energy is guaranteeing a buyback for the Ather 450X at Rs 85,000, at the end of 3 years. The buyback program is another bold move from Ather Energy, in its endeavour to accelerate EV adoption in the country. To reduce the overall cost of ownership of the Ather 450X, Bengaluru consumers can exchange their old petrol ICE 2-wheeler and others can opt for low-interest rate loans from multiple partners that Ather Energy has tie-ups with. Ather Energy has also reduced the ex-showroom price of the Ather 450 Plus model, which can now be purchased at Rs 139,990.
Ather’s subscription plans have also been revised and made more flexible in order to match the usage of the consumer. The plans now offer 4 independent packs that the customer can choose from based on their usage, now starting at Rs 125 per month. These include Ather Connect Lite, Ather Connect Pro, Ather Service Lite and Ather Service Pro. Meanwhile, charging at public charging points, Ather Grid, will be free until March 2021.
