Ather Energy drives into the decade with 450 Apex, redefines electric scooter economics

Ather Energy marks its 10th-year anniversary by launching the 450 Apex, a strategically positioned marvel designed to redefine the economics of electric scooters. Priced at INR 1,89,000 ex-showroom, this meticulously crafted scooter is poised to make a profound impact on the market.Ather strategically integrates cutting-edge technology into the 450 Apex, introducing the ‘Warp+’ mode, achieving an unparalleled 0 to 40 km/h acceleration in 2.9 seconds. This performance enhancement, coupled with the innovative ‘Magic Twist’ regenerative braking system, sets a new standard in electric scooter efficiency and control.

Furthermore, Ather’s emphasis on clean, minimal design extends beyond aesthetics to the core engineering, with the 450 Apex featuring a transparent panel over a painted orange chassis – an engineering showcase in itself.

The 450 Apex, with its market-leading features and strategic pricing, is positioned to capture a significant share of the electric scooter market. Ather’s focus on performance, innovation, and design excellence places the 450 Apex at the forefront of the evolving electric mobility landscape.