India’s leading electric scooter brand Ather Energy began its retail operations in the North East region in the capital city of Guwahati, Assam. The new retail outlet, Ather Space, located at Bharalumukh, will retail the Ather 450X, one of India’s quickest and smartest scooters, alongside the Ather 450 Plus. It will provide a unique ownership experience along with complete service and support for the owners.
The company launched India’s first truly intelligent electric scooter – Ather 450 in 2018 in Bangalore. It registered 20% month-on-month sales growth over the past year. The company has 30 experience centers across India, and by March 2023, it plans to open 150 experience centers in 100 cities. The new experience center, which was opened in association with SAR GROUP, is designed to educate customers about every aspect of the vehicle while providing a holistic experience in an interactive space. It will offer customers an opportunity to learn about every aspect of the vehicle and provide a complete overview of the various parts with a stripped-bare unit on display. It also helps customers with setting up home charging solutions in their apartments and residences. People in the city can book test ride slots on www.atherenergy.com to experience riding a connected & intelligent scooter.
The Co-founder & Chief Technology Officer of Ather Energy Mr. Swapnil Jain said, “Consumers understand the benefits of owning an EV and we are hopeful that more consumers in Guwahati will make the shift to electric scooters in the coming months.”
