Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of Medicines via its app through Flipkart Health+. This gives millions of customers access to medicines, wellness products, and healthcare supplies at affordable prices. Customers across India can now order a wide selection of affordable and genuine medicines and healthcare products within minutes.
Using Flipkart’s trusted platform, with a recently revamped user-friendly interface, customers can enjoy a seamless shopping experience for medicines and health supplies. Built to ensure customers get access to genuine and trusted pharmaceutical products at their doorsteps, the Flipkart Health+ app that powers this availability of medicines through the platform has mandated its sellers to follow meticulous processes for quality checks.
With the increased penetration of the internet in the country, mobile-first consumer behavior, improvement of digital payments infrastructure, and various government initiatives, the e-pharmacy industry is expected to grow at CAGR of around 40-45% as compared to Global E-Pharmacy markets that are expected to increase at a CAGR of around 15-20% (Source: IBEF). Prashant Jhaveri, CEO of Flipkart Health+, said, “. Through disruptive technology and innovative solutions, we are working closely with pharmacies, healthcare and pharmaceutical companies, and policymakers to digitize the healthcare ecosystem for a better tomorrow.”
