SG Sports, led by APL Apollo, is launching the SG Speed Racers franchise in the CEAT Indian Supercross Racing League, bringing riders from around the world to compete in various formats and categories. The league, collaboration with the Federation of Motor Sports Clubs of India (FMSCI), is India’s first franchise-based Supercross Racing League, offering adrenaline-pumping real action and fierce competition.
APL Apollo, the top structural steel tubing brand with a 55% domestic market share, has been a principal sponsor for Delhi Capital in IPL for three consecutive years. Mr. Sanjay Gupta, CMD of APL Apollo group, has a passion for sports and envisions great potential in the coming years.
SG Sports aims to revolutionize India’s sports landscape by providing a platform for emerging athletes, maximizing their potential through branding and global exposure. The CEAT Indian Supercross Racing League begins in October 2023, featuring eight teams competing for recognition in a thrilling, high-octane racing league. Mr. Sanjay Gupta, CMD of APL Apollo Tubes Limited, said, “We aspire to accelerate the growth of Supercross in India, leaving an enduring sporting legacy that is cherished across the globe.”
