Plum BodyLovin’ – the immensely loved bath & body brand by Plum, has signed Bollywood actor and style icon, Ananya Panday as its brand ambassador. The star will be seen as the face of the brand, promoting its fragrance category – body mists, perfumes & deodorants in a variety of engaging campaigns across media platforms.
Plum BodyLovin aims to be the bath & body brand of choice for young India, and the most fun & delightful one at that, with its signature fragrances like Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas and Orchid-You-Not. With 25+ fragrance products available in 7 fine fragrances across beachy, floral, fruity, musky fragrance profiles & multiple more launches lined up, Plum BodyLovin’ is looking to offer variety & quality of fragrances. It is also expanding its online presence and offline footprint across India with kiosks & exclusive brand outlets in addition to its existing 1100+ assisted & 1000+ unassisted outlets.
Shankar Prasad, CEO & Founder, Plum, said, “Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful &premium fragrances.”
