Amway India, one of the country’s leading FMCG direct selling companies, launched Nutrilite Vitamin C Cherry Plus intended for individuals with weakened immunity that comes with the benefit of extended-release technology. With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country. The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support.
Anshu Budhraja, CEO, Amway India, said, “Looking at the growth trend and with the extension of our existing range of products under the nutrition and immunity category, with Nutrilite Vitamin C Cherry Plus targeted for population with specific need we are targeting to generate more than 100-Crores in revenue by 2025.” Ajay Khanna, CMO, Amway India, said, “Nutrilite’s new Vitamin C Cherry Plus provides slow, steady release of Vitamin C in the body for 8 hours as it is formulated with extended-release technology for improved utilization of Vitamin C for an all-day immunity support. The product is made with the plant-based source of Vitamin C like Acerola Cherries grown in our own organic farms in Brazil.”
