Amway India, one of the country’s leading FMCG Direct Selling Companies, kick started the awareness campaign to encourage ‘Health and Hygiene’ practices. Consistently promoting healthy living with a clear focus on supporting immunity through nutrition, Amway took this initiative. The campaign, launched on Amway’s 23rd anniversary in India, aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle. The campaign is being supported through a series of virtual sessions with panels of doctors and nutrition experts. Under the campaign, the doctors and nutrition experts are joining in to provide pertinent information relevant to the current times and elucidated the growing importance of leading a balanced life and the role of preventive healthcare and supplementation.
The health experts shared the importance of living a healthy and hygienic lifestyle. Some of these initiatives in the East region include the World Health Day, World Asthma Day, and World Laughter Day with focus on Oral Health, Immunity Campaign, Mother’s Day celebration and Home, Health and Hygiene campaign, among others. Amway’s Direct Sellers, retailers and their customers joined to learn more about healthy and hygienic living.
