One of the country’s leading FMCG direct selling companies, Amway Indiaannounced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite. Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. Inspired by classical Indian recipe, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight the day-to-day infections.This launch marks Amway’s foray into the Chyawanprash segment.
Amway forayed into the traditional herb nutrition space with Nutrilite Traditional Herbs Range in 2018. With just six products, the range clocked Rs 100-crore in 2020, indicating a huge growth potential. Going by the market trend, the company is channelizing its energies in bolstering innovation to accelerate the traditional herbs range, further driving growth for the nutrition category and for Amway. Chyawanprash by Nutrilite is the new addition to the traditional herbs range. It is expected to be one of the key growth levers for the category.
