Amway India elevates skincare game with the launch of Artistry Skin Nutrition Vitamin C + HA3 Daily Serum

Amway India, a leading FMCG direct-selling company, continues its commitment to providing cutting-edge skincare solutions with the introduction of the Artistry Skin Nutrition Vitamin C + HA3 Daily Serum. The latest addition to the premium skincare range aims to unlock the power of Vitamin C, offering users amplified youthful radiance and fortified protection against environmental aggressors.Ajay Khanna, CMO of Amway India, expressed the company’s dedication to evolving with the dynamic needs of consumers. He stated, “Artistry Skin Nutrition Vitamin C + HA3 Daily Serum embodies the fusion of nature and scientific innovation, providing a high-performance brightening serum that visibly reduces lines, wrinkles, and plumps the skin with hydration.”

The serum, seamlessly complementing the existing Artistry Skin Nutrition range, boasts 2X Vitamin C, 2.4X antioxidants, and a tri-action Hyaluronic Acid blend. Consumer perception studies revealed that 80% of users reported improved hydration and tone within a week, with continued use resulting in visibly brighter and more radiant skin over four weeks.

The formula, clinically tested and cruelty-free, features Nutrilite farm-grown acerola cherry-derived vitamin C, tri-action Hyaluronic Acid, White Chia Seed Liposome, and Powerful Peptides. Free from parabens, phthalates, mineral oil, and cyclic silicones, the Artistry Skin Nutrition Vitamin C + HA3 Daily Serum is a vegan product priced at INR 5829.