Amway India has ramped up efforts to combat the unauthorized sale of its products, launching a robust awareness campaign aimed at safeguarding consumer wellbeing and supporting its distributor network. As part of this initiative, Amway is educating stakeholders on the risks associated with purchasing products from unofficial channels, such as third-party e-commerce platforms. The company is also enhancing supply chain monitoring and enforcing a strict “Zero Tolerance Policy” against unauthorized sellers, which includes suspending or terminating non-compliant distributors.
The company stressed that authentic Amway products are available exclusively through Amway distributors or its official website, reinforcing consumer protection. Amway’s focus on product integrity is reflected in clear labeling, quality control, and its money-back guarantee.
In Siliguri, consumers have increasingly prioritized product authenticity due to the risks of counterfeit items from unauthorized sellers. Amway’s commitment to quality assurance, coupled with faster deliveries through its expanded network, has strengthened consumer trust. With 87% of orders in metro cities arriving within 24 hours, Siliguri customers are turning to authorized distributors for reliable purchases.
