Amrutanjan Healthcare’s menstrual hygiene brand Comfy has crossed the ₹100 crore revenue milestone, driven by its strong distribution network, affordable pricing, and growing consumer acceptance. The brand, launched in 2011, offers a comprehensive range of period care solutions, including sanitary napkins, tampons, menstrual cups, and period pain roll-ons.
To further strengthen its presence, Amrutanjan announced plans to set up a world-class sanitary napkin manufacturing plant. “Our women’s hygiene business is witnessing high double-digit growth. We are investing in expanding our manufacturing capabilities to meet the rising demand,” said S. Sambhu Prasad, Chairman & Managing Director of Amrutanjan Healthcare.
Comfy’s growth is fueled by grassroots engagement through Project Disha, which has impacted over 7 lakh women in 1,800 towns. The brand’s partnership with Bella Premier Happy Hygiene Care ensures superior absorption, while its digital expansion, including e-commerce and the Comfy Period Tracker app, enhances consumer reach.
