Amrutanjan Healthcare has launched its latest offering – the low sugar variant of Electro+, a hydrating electrolyte drink aimed at boosting energy levels and combating dehydration and fatigue. Alongside this launch, the company has enlisted Indian cricketer Ruturaj Gaikwad as the brand ambassador for Electro+.Electro+ is meticulously crafted to deliver effective cell-level hydration and replenish electrolytes, crucial for restoring vitality and combating exhaustion. With the introduction of a low sugar option, Electro+ continues to cater to health-conscious consumers, providing a refreshing beverage without added sugar.
The revelation of the low sugar variant coincides with Amrutanjan’s collaboration with Ruturaj Gaikwad, a rising star in Indian cricket. Gaikwad’s dedication to his sport and commitment to maintaining peak performance align seamlessly with Electro+’s mission of promoting health and vitality. As the brand ambassador, Ruturaj Gaikwad will play a pivotal role in endorsing Electro+ and encouraging consumers to prioritize hydration and electrolyte balance for overall well-being.
The brand’s new television commercial underscores the importance of Electro+ in combating dehydration and tiredness, especially during intense physical activities. Featuring Ruturaj Gaikwad visibly fatigued on the cricket field, the advertisement highlights Electro+’s efficacy in revitalizing energy levels and rehydrating at the cellular level.Mr. S Sambhu Prasad, Chairman and Managing Director of Amrutanjan Health Care Limited, expressed his excitement for the launch and the collaboration with Ruturaj Gaikwad, emphasizing the company’s commitment to innovation in promoting health and well-being.
Mr. Mani Bhagavatheeswaran, Chief Marketing Officer of Amrutanjan Health Care Limited, highlighted Ruturaj Gaikwad’s role as the brand ambassador, stressing the importance of Electro+ in maintaining vitality and resilience in daily life.Ruturaj Gaikwad shared his enthusiasm for the partnership stating the significance of hydration and energy maintenance for peak performance and overall health.
