One of the country’s leading Direct Selling FMCG companies, Amway India announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador. As a part of this association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby reinforcing Amway’s vision of helping people live healthier and better lives.
Noteworthy, Amway India is aggressively exploring innovative solutions to cater to the evolving and growing market. Toward this, Amway had recently launched powerful nutritional products such as Nutrilite Vitamin C Cherry Plus and Nutrilite Vitamin D Plus which have proved game changers in the category. The category has witnessed tremendous growth and currently, contributes to over 60% to the business revenue.
