The 7th edition of Amazon India’s Prime Day was the biggest ever Prime Day event. Prime Day 2023 on Jul 15-16, enabled Prime members to discover joy through great deals, new launches and block buster entertainment. Thousands of sellers, brands and bank partners came together this Prime Day to offer Prime members big savings of around INR 300-crore. Prime members enjoyed fastest deliveries this Prime Day with highest number of same day deliveries.
This Prime Day event witnessed strong growth in Prime membership, and highest engagement with 14% more members shopping than last year’s Prime Day event. Prime members shopped from 45,000+ new products launched by over 400+ top Indian & global brands and 2000+ new product launches from small and medium Indian businesses. Prime members from across 98% pin codes of India shopped most for front load washing machines, headphones, apparels, shoes, luxury beauty products, smart phones, baby products and much more from leading brands. Toys recorded highest ever single day sales.
Sale of Home Appliances and Kitchen products and more than 600 brands grew by 2x during Prime Day on Amazon Fresh. Prime members loved buying unique products from Small and Medium Businesses (SMB) as these saw a strong sale. During this Prime Day event, SMBs on Amazon.in received 20 orders every second.
