Amazon Pay today unveiled the second leg of its digital campaign #AbHarDinHuaAasan to celebrate the way digital payments simplify lives of millions of merchants across the country.Over 50 Lakh merchants have now signed up for the Amazon Pay for Business app since its launch.The campaignfilmportrays day-to-day instanceswhere merchantsexperience the convenience of Amazon Payand underscoresthe simplicity of using payment tools to enable customers to pay anyone, anywhere, effortlessly, and get instant rewards.
The #AbHarDinHuaAasan campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their business efficiently. It also shows the ease of credit access via the Amazon Pay ICICI Co-Branded Credit Card that enables its customers to expand their budget instantly.
Furthermore, it showcases how local store owners can grow their businesses with the Amazon Pay for Business App through features such as accounts reconciliation and more. Speaking about the campaign, Vikas Bansal,Whole TimeDirector – Amazon Pay India said, “#AbHarDinHuaAasan is our endeavor to raise awareness and further strengthens the need of adoption of digital payments and encourage every merchant, customer, old or young to transact seamlessly.”
