Amazon India announced that customers can now access Amazon.in in Marathi and Bengali in addition to the five previously available languages – Hindi, English, Kannada, Malayalam, Tamil, and Telugu. In the coming weeks, Amazon.in will expand its regional language offering further with the launch of voice shopping experience in Hindi. These launches break the language barrier and make ecommerce more accessible and convenient for millions of customers across India.
For the launch of Amazon.in in Marathi and Bengali, Amazon worked with expert linguists to develop an accurate and comprehensible user experience in each of the languages. Amazon customers can select their preferred language in a few simple steps across Android and iOS apps, mobile and desktop sites. The upcoming launch of the voice shopping experience in Hindi follows the launch of Voice shopping in English in 2020. With this launch, customers will simply be able to use their voice in Hindi to search for products or check their order status.
Amazon India has been innovating to expand the digital opportunity to both customers and businesses by localizing various offerings in the areas of regional language, Voice and Video.
