Alpenliebe Juzt Jelly, a leading confectionery brand from Perfetti Van Melle, has introduced two innovative jelly variants—Jungle Land and Fruity Salad—featuring playful shapes like monkey, banana, pineapple, strawberry, orange, and green apple. Designed to blend taste with fun, these jellies are available across urban and rural markets at ₹10 per pack.
Packed with real fruit juice, the new jelly shapes encourage sensory play and creativity, allowing consumers to stack, mix, and build their own fruity adventures. The jellies boast a unique dual-layer formulation—a traditional jelly base with a soft foamy layer—offering a distinct texture.
Gunjan Khetan, Marketing Director, Perfetti Van Melle India, emphasized the brand’s commitment to innovation, stating, “With these exciting new shapes, we are redefining the jelly category and creating interactive snacking experiences that spark imagination.”
